As a major partner in the Live Earth initiative, MSN — and its Canadian online partner, Sympatico — wished to spread awareness via a limited edition booklet that promotes the event and provides information on global warming. The Ad Company was contracted with this intriguing project and has produced this multi-spread magazine.
Live Earth was an international concert held worldwide on July 7th, 2007 as an initiative to spread awareness on Global warming and to combat climate change.
